10% of the population
activate a membership
in a gym.
NEEDS FIRST, THAN TARGET
It will not be personas to form our community, Iperhuman will focus on the needs of those PERSONAS. Let’s find out!
data
WOMEN are 52%
Only 48% of them go beyond the 2nd month of enrollment.
Reasons to leave:
– see no results (61,8%)
– has no time to go (29,3%)
– had problems with physical fitness
(8,15%)
– other (0,75%)
Women who join the gym do it to:
– recover tone (38,25%)
– improve their fitness (30,15%)
– increase muscle mass (10,18%)
– improve their health (7,5%)
– other (13,92%)
Women who carry on their own physical activity in the gym would like associate:
– nutritional pathways
(35,21%)
– meditative paths
(8,79%)
– aesthetic treatment paths
(32,17%)
– relaxation/well-being programs
(29,72%)
– lymph/draining pathways
(26,55%)
– self-defense paths
(11,10%)
– other
(7,85%)
MEN are 48%
Only 54% of them go beyond the 2nd month of enrollment.
who abandons and why:
– see no results (57,16%)
– has no time to go (30,3%)
– had problems with physical fitness (10,78%)
– other (1,76%)
Men who join the gym do it to:
– recover tone (20,15%)
– improve their fitness (19,28%)
– increase muscle mass (32,11%)
– improve their health (15,5%)
– other (12,96%)
Men who pursue their physical activity in the gym would like to associate:
– nutritional pathways
(28,11%)
– meditative paths
(5,96%)
– aesthetic treatment paths
(32,17%)
– relaxation/well-being programs
(30,18%)
– lymph/draining pathways
(15,22%)
– self-defense paths
(16,50%)
– other
(11,15%)